Privacy Policy
Last updated: 24 August 2026
General Information
Auralign is a brand of Swiss OrthoPlan by Hobeanu (“we”, “our”, “us”). We take the protection of personal data seriously. This Privacy Policy explains how we collect, use and protect personal data when you visit auralign.ch or contact us through the website.
Personal data is processed in accordance with applicable Swiss data protection law, in particular the Swiss Federal Act on Data Protection (FADP), and, where applicable, the EU General Data Protection Regulation (GDPR).
Data Controller
The data controller responsible for processing personal data through this website is:
Swiss OrthoPlan by Hobeanu
Stationsstrasse 7
8406 Winterthur
Switzerland
Website: auralign.ch
Email: info@swissorthoplan.ch
Data We Collect
We may collect and process the following personal data:
- Name and contact details, such as email address and telephone number
- Professional information, such as dental practice, clinic or laboratory name
- Information voluntarily submitted through our contact forms
- Technical information, such as IP address, browser type, device information and operating system
- Website usage and interaction data collected through analytics and advertising technologies
We do not request patient-identifiable medical or clinical data through the general contact forms on this website.
Purpose of Data Processing
We process personal data for purposes including:
- Responding to inquiries and contact requests
- Establishing and managing professional relationships with dental professionals
- Providing information about Auralign products and services
- Operating, maintaining and securing our website
- Improving website functionality and user experience
- Analysing website usage and the effectiveness of our marketing activities
- Complying with applicable legal and regulatory obligations
Contact Forms
When you submit a contact form through auralign.ch, we process the information you provide in order to respond to your request and, where relevant, establish a professional relationship with you.
Please do not submit patient-identifiable medical information, clinical files or other sensitive patient data through the general website contact form.
Google Analytics and Google Ads
We use Google services such as Google Analytics and Google Ads to understand how visitors interact with our website and to evaluate the effectiveness of our marketing activities.
These services may use cookies and similar technologies and may process information such as your IP address, device and browser information, website interactions and information relating to advertising interactions.
Google Ads conversion tracking may be used to determine whether a visitor performs certain actions on our website after interacting with one of our advertisements.
Where required by applicable law, non-essential cookies and similar technologies are activated only after the appropriate consent has been obtained.
Users can also manage or disable cookies through their browser settings.
Cookies
Our website uses cookies and similar technologies that may be necessary for the operation and security of the website or used for analytics and marketing purposes.
Necessary cookies may be used without consent where permitted by applicable law. Analytics and marketing cookies are used in accordance with applicable consent requirements.
Cookie preferences can be managed through the available cookie settings and through your browser settings.
Third-Party Service Providers
We may use third-party service providers to operate and maintain our website, email services, analytics, advertising, security and other technical infrastructure.
Where service providers process personal data on our behalf, we take appropriate measures to ensure that personal data is handled in accordance with applicable data protection requirements.
We do not sell personal data to third parties.
International Data Transfers
Because we use services including Google Workspace, Google Analytics and Google Ads, personal data may be processed outside Switzerland, including within the European Economic Area and the United States.
Where personal data is transferred to a country that does not provide an adequate level of data protection, appropriate safeguards are used where required, such as recognised contractual safeguards or applicable data protection frameworks.
Data Storage and Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or misuse.
Personal data is retained only for as long as necessary for the purposes for which it was collected or for as long as required by applicable legal obligations.
Data Retention
Contact and inquiry information may generally be retained for up to 12 months after the last communication, unless a longer retention period is necessary because a business relationship has been established or applicable legal obligations require longer storage.
Business and contractual records may be retained for the periods required under applicable Swiss law.
Your Rights
Subject to applicable data protection law, you may have the right to:
- Request information about the personal data we process about you
- Request correction of inaccurate personal data
- Request deletion of personal data where legally permitted
- Object to or request restriction of certain processing
- Withdraw consent at any time where processing is based on consent
Requests regarding your personal data can be submitted using the contact details below.
Changes to This Privacy Policy
We may update this Privacy Policy if our website, services, technologies or applicable legal requirements change. The version currently published on this website applies.
Contact
For questions regarding this Privacy Policy or the processing of personal data, please contact:
Swiss OrthoPlan by Hobeanu
Stationsstrasse 7
8406 Winterthur
Switzerland
Email: info@swissorthoplan.ch